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How IKEA Redefined Customer-Centricity With Digital Marketing

January 23, 2020

IKEA is a globally-recognised brand with many stores in various parts of the world. IKEA is known for its affordable and functional home furnishing products but in recent years, it has gained recognition for the way it uses digital technology to market its products and brand. In this article, we dive deep into IKEA’s customer-centric …

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3 Overlooked Aspects of Branding

January 9, 2020

Branding is so much more than just perfecting your logo and diligently applying your brand colours to your collaterals. It covers everything from colours, to typeface, to copy. Every element has to work together to create a consistent brand personality and image. Here are three aspects of branding that are often overlooked. 1. Typeface Choosing …

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Why Influencer Marketing Matters

December 6, 2019

Gone are the days when marketers could reach almost anyone through newspapers or TV. With the advent of social media, there are now multiple platforms where people can create and consume content. There’s Facebook, Instagram, YouTube, LinkedIn and TikTok, just to name a few. Consumers are scattered across these platforms; marketers have to put in …

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Starbucks: The 4Ps of Success

November 21, 2019

Starbucks is a brand that needs no introduction. One of the biggest coffee shop chains in the world, Starbucks is a globally recognised brand valued at around US$9.6 billion. Its success is no accident; Starbucks has a solid marketing strategy that nails all 4 Ps of the marketing mix: product, price, promotion and place. Let’s …

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6 Principles of Influence

October 25, 2019

Marketing, at its crux, is all about influence. The ultimate aim of a marketer is to persuade your target consumer to do something, whether it’s to buy your product or engage your services. This is where Robert B. Cialdini’s book – Influence: The Psychology of Persuasion – will come in handy. In his book, Cialdini …

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