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Marketing Lessons from GE2020

July 17, 2020

The recently concluded general elections in Singapore (GE2020) was a master class in marketing and public relations. Contesting political parties employed different strategies to connect with voters, with varying levels of success. The ruling People’s Action Party (PAP) appeared to have lost a bit of support while the Workers’ Party (WP), one of the more …

COVID-19: Weathering the Storm

March 20, 2020

The COVID-19 coronavirus has taken a great toll on businesses globally. With consumers less willing to leave their homes, many businesses have seen a sharp drop in sales. These are tough times but with the right strategy, businesses can weather the storm. Here are some strategies you can adopt. 1. Go digital Mass gatherings aren’t …

3 Ways to Advertise on Spotify

February 21, 2020

Many know Spotify as a music streaming service but it is also a great platform to reach out to consumers. According to a study, the music streaming service is especially popular among Singaporeans aged 15 to 64. At least two out of five Singaporeans with Internet access are Spotify users. It is also the go-to …

Marketing Tips for Start-Ups

February 6, 2020

Start-ups have it tough – they’re unknown and they don’t have a huge marketing budget. That doesn’t mean they’re destined to die in obscurity. A good marketing strategy doesn’t have to be an expensive one. There are more affordable marketing strategies that start-ups can consider. Here are a few ways you can make a name …

How IKEA Redefined Customer-Centricity With Digital Marketing

January 23, 2020

IKEA is a globally-recognised brand with many stores in various parts of the world. IKEA is known for its affordable and functional home furnishing products but in recent years, it has gained recognition for the way it uses digital technology to market its products and brand. In this article, we dive deep into IKEA’s customer-centric …