Long before the Xbox and PlayStation rivalry, there was Sega versus Nintendo. Nintendo was dominating the US game console market in the late ‘80s; kids were buying the Nintendo Entertainment System (NES) to play Super Mario Bros. Sega wanted a piece of the pie, thus began the company’s uphill battle to win the home console …
It’s 2020. By now, most brands are already on social media but fewer have been successful at building a bond with the young users of the platform. Some of you might be wondering: can branded content thrive among memes, selfies and cute pets? The answer is yes – you just have to find out what …
The recently concluded general elections in Singapore (GE2020) was a master class in marketing and public relations. Contesting political parties employed different strategies to connect with voters, with varying levels of success. The ruling People’s Action Party (PAP) appeared to have lost a bit of support while the Workers’ Party (WP), one of the more …
Customers want to feel seen, heard and understood. If you want to win their hearts, you need to put them at the heart of your business. That includes all aspects of your business – from product development to marketing. Brands pay a lot of lip service to putting their customers first, but how many actually …
The next big challenge for businesses after the coronavirus pandemic is the economic crisis. In fact, many businesses are already feeling the heat. To adapt, marketers have to reassess their business and marketing strategies, and find new ways to retain customers and bring in new ones. A good communication strategy is one that can help …
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