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What Does It Take to Create a Beautiful Animated Video? More Than You Think

October 28, 2021

If you live in Singapore, you’re probably familiar with the yearly tradition of the National Day Parade (NDP) Theme Song. Every year, a celebration is held on August 9 to commemorate another year of Singapore’s independence. A new theme song is also released, along with a music video. This year’s video was a standout and a …

Stop Profiting off an Agency’s Pitch. Here’s the Right Way to Appoint an Agency

September 10, 2021

In The Win Without Pitching Manifesto, Blair Enns spotlights a huge problem in the creative industry: Giving away work for free as part of “pitching”. He calls on agencies to amend their practices and to make a collective change that will rewrite the client-agency relationship. While the book acts as a form of rallying cry …

Sprint or marathon? How to determine the balance in consistency vs intensity during COVID-19

June 29, 2021

These are unprecedented times – you have seen this on almost every industry bulletin paper and internal memo. Indeed, this pandemic has upended the lives and livelihoods of many. It has even shuttered companies we thought were mainstays in our economy. A year on and industry leaders are still asking: how long till things go back …

The hybrid work model will outlast the pandemic. But will one model fit all?

June 24, 2021

It has been more than a year since the pandemic that sent nine-to-fivers packing their desks and relocating to dining tables at home. As regulations lift and workplaces open, companies are now trialling new combinations of working remotely and from an office. Some have recalled staff back in separate groups, while others are on staggered …