Imagine yourself in a bookstore with shelves and shelves of books around you. How do you decide which book to pick up? Let’s face it: we all judge a book by its cover, at least initially. That is why its cover design is just as important as its contents. In his TED Talk Designing books …
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If you thought building your follower base on Instagram was tough, boy have we got news for you: getting followers is only half the battle, keeping them is where the real challenge begins. But it’s not impossible. Here are three brands that have succeeded by producing quality content their audiences care about. 1. Virgin Atlantic …
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Social media is a 24/7 job and one of the best illustrations of that is the rise of hijack marketing. Hijack marketing happens when brands attempt to leverage on the publicity of a current event or issue in their marketing. Perhaps one of the most well-known and lauded examples would be Oreo’s tweet (“You can …
Stock images and videos are everywhere. Even on this blog. What’s not to love about stock content? They’re easily accessible at your fingertips, especially if you have a subscription. Need a visual to accompany your written content? Just go on Getty Images and pick one out of the myriad of visual content on the site. …
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If you’ve ever worked in a creative agency or worked with one, you’ve probably come across at least one of those internet lists summarising the ridiculous things clients and agencies say to each other. These lists may be made in jest but you know what they say – behind every joke is a grain of …
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While social media allows brands to reach out and connect with a wide range of audiences, the platform also opens businesses up to public scrutiny and derision. Every brand on social media is bound to receive negative comments or reviews on their pages – some of them legitimate, others not so much. Either way, we’ve …
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In part one, we talked about the 5 principles of design. In part two, we will delve deeper into how you can go from someone who knows how to use Photoshop to a full-fledged designer. — Being a good designer goes beyond one’s mastery of Photoshop. It is about creating works that don’t just look …
Continue reading “Basics of Design Part 2: How to Think Like a Designer”
This is part one of our Basics of Design series. Whether you’re a new designer, a wannabe or a non-designer looking to learn more about the field, this series of articles contains all the essential information to help you get started. — Have you ever wondered how designers work their magic; how they know where …
Continue reading “Basics of Design Part 1: The 5 Principles of Design”
A young man stands backstage and watches as the school dean goes up to the podium to speak. He draws in a nervous breath – this is it. The dean mentions his name and a list of academic achievements to them but he barely hears her, only his heart thudding in his chest. “Please welcome …
Continue reading “Why Storytelling should be part of your Marketing Strategy”
Copywriting is one of those things that you think you can do on your own but really shouldn’t. Not if you want your communications to be effective. There is no denying that good design plays an integral role in marketing, which is why marketers spend significant amount of resources hiring the best designers. Visual aesthetics …
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