Long before the Xbox and PlayStation rivalry, there was Sega versus Nintendo. Nintendo was dominating the US game console market in the late ‘80s; kids were buying the Nintendo Entertainment System (NES) to play Super Mario Bros. Sega wanted a piece of the pie, thus began the company’s uphill battle to win the home console …
Continue reading “Sega versus Nintendo: Winning Market Share”
Customers want to feel seen, heard and understood. If you want to win their hearts, you need to put them at the heart of your business. That includes all aspects of your business – from product development to marketing. Brands pay a lot of lip service to putting their customers first, but how many actually …
Now that Covid-19 has forced us all online, some of us may be finding ourselves face-to-face with social media for the first time. If you’re at a loss for content to post, you’re in luck because we’ve put together an essential guide for newbies. If you’re a social media veteran, take this as a refresher. …
In order for a business to be sustainable, adaptability is key. This means brands need to keep an ear to the ground and stay updated on the ever-changing consumer landscape. People don’t stay young forever; they get older and a new generation of young ones take their place. With every batch of young people comes …
Many know Spotify as a music streaming service but it is also a great platform to reach out to consumers. According to a study, the music streaming service is especially popular among Singaporeans aged 15 to 64. At least two out of five Singaporeans with Internet access are Spotify users. It is also the go-to …
Start-ups have it tough – they’re unknown and they don’t have a huge marketing budget. That doesn’t mean they’re destined to die in obscurity. A good marketing strategy doesn’t have to be an expensive one. There are more affordable marketing strategies that start-ups can consider. Here are a few ways you can make a name …
IKEA is a globally-recognised brand with many stores in various parts of the world. IKEA is known for its affordable and functional home furnishing products but in recent years, it has gained recognition for the way it uses digital technology to market its products and brand. In this article, we dive deep into IKEA’s customer-centric …
Continue reading “How IKEA Redefined Customer-Centricity With Digital Marketing”
Branding is so much more than just perfecting your logo and diligently applying your brand colours to your collaterals. It covers everything from colours, to typeface, to copy. Every element has to work together to create a consistent brand personality and image. Here are three aspects of branding that are often overlooked. 1. Typeface Choosing …
As 2019 spurts to the finish line, we look at some of the challenges and opportunities the coming year will offer marketers. Here are a few marketing trends we think you should pay attention to in 2020. 1. Goodbye vanity metrics If you haven’t already heard, Facebook is looking to hide public “like” counts on …
Starbucks is a brand that needs no introduction. One of the biggest coffee shop chains in the world, Starbucks is a globally recognised brand valued at around US$9.6 billion. Its success is no accident; Starbucks has a solid marketing strategy that nails all 4 Ps of the marketing mix: product, price, promotion and place. Let’s …
Marketing, at its crux, is all about influence. The ultimate aim of a marketer is to persuade your target consumer to do something, whether it’s to buy your product or engage your services. This is where Robert B. Cialdini’s book – Influence: The Psychology of Persuasion – will come in handy. In his book, Cialdini …
Let’s begin with a little imagination exercise. Suppose you want to buy milk. You head over to the dairy section of the supermarket but you’re confronted with dozens of milk brands. How do you decide which brand to buy? From a marketing perspective, this question takes a different form: How do you make your brand …