Insights

If you thought building your follower base on Instagram was tough, boy have we got news for you: getting followers is only half the battle, keeping them is where the real challenge begins. But it’s not impossible. Here are three brands that have succeeded by producing quality content their audiences care about. 1. Virgin Atlantic …

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Social media is a 24/7 job and one of the best illustrations of that is the rise of hijack marketing. Hijack marketing happens when brands attempt to leverage on the publicity of a current event or issue in their marketing. Perhaps one of the most well-known and lauded examples would be Oreo’s tweet (“You can …

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While social media allows brands to reach out and connect with a wide range of audiences, the platform also opens businesses up to public scrutiny and derision. Every brand on social media is bound to receive negative comments or reviews on their pages – some of them legitimate, others not so much. Either way, we’ve …

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