It’s tough being a teacher. You’ve got a ton of knowledge to impart to your students but they are mostly disinterested and unmotivated, with attention and memory spans shorter than a goldfish. Sound familiar? Consumers are like students and marketers are like teachers. Most consumers are apathetic and don’t care about what you have to …
Loyal customers are the bedrock of every successful business. It is easier to convince a previous customer to buy your product or service than to persuade someone completely new. In fact, it costs five times more to attract a new customer than to retain an existing one. Personalised marketing helps your brand stay relevant to …
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Every product is conceived with a problem in mind – a problem which it is meant to solve. That’s all well and good but a business doesn’t succeed solely based on a good idea or product. It matters how the product is marketed and to whom it is marketed to. Your ideal customers are people who …
As consumers, we are constantly bombarded with newsletters both online and offline but let’s face it – we don’t read most of them. After all, it’s easier to ignore than to read them and we have little incentive to do the latter. Here’s where design plays a particularly important role. From the font size to …
If your brand had a face, what would it look like? Your logo is the face of your brand and just like a face, a logo is your brand’s visual identity. A good logo is unique, memorable and meaningful. Here are some elements you should consider when designing a logo. 1. Meaning A logo is …
In a survey conducted by Sprout Social, 46% of consumers indicated that they want brands to create interactive social content. Interactive content is a great way to encourage fans to engage with your brand on social media. It is a way to acknowledge the presence of your followers and to show that you are sincere …
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If you haven’t heard of the show Stranger Things, it’s time you left that rock you’ve been living under. As one of the top shows in streaming, the Netflix original series has amassed legions of international fans who just can’t get enough of Eleven and her friends. How did Stranger Things become so popular? First of all, …
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What are memes? According to Dictionary.com, a meme is a “cultural item in the form of an image, video, phrase, etc., that is spread via the Internet and often altered in a creative or humorous way”. If you’re an active user of social media, you’ve probably come across a meme or two while scrolling through …
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Ever wondered what goes on behind the scenes of writing a blog post? Where do you even begin? Let one of our writers enlighten you on her process! 1. Research Pick a topic you want to cover and read up on it before you start writing anything. Explore the internet, read some books and note …
Also known as “split testing”, A/B testing is one of the most rudimentary forms of data analytics in marketing. It follows the scientific process of experimentation and allows marketers to optimise their campaigns. What is A/B testing? Marketing may often feel like throwing ad campaigns at the wall and seeing what sticks. But things become …
We all love a good laugh but behind every joke is a less hilarious, painstaking process: comedy writing. From the setup to the punchline, every word is meticulously planned, much like copywriting. Comedy and copy have similar goals. They’re all about finding common ground with the audience and highlighting a pain point. A comic’s job …
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Black Friday has come to an end and as consumers we weep a little at the exit of massive discounts. As marketers, it’s a good time to relook at the marketing campaigns that stood out over the years and figure out what we can learn from these brands. 1. Cards Against Humanity Known for their …