Instagram has become so much more than just a platform for brands to stay connected to their target audience. According to Hootsuite, 81% of people use Instagram to research products and services. Instagram Shopping lets you aid consumers on their discovery journey. It offers several features that allow potential buyers to find out more about a …
Long before the Xbox and PlayStation rivalry, there was Sega versus Nintendo. Nintendo was dominating the US game console market in the late ‘80s; kids were buying the Nintendo Entertainment System (NES) to play Super Mario Bros. Sega wanted a piece of the pie, thus began the company’s uphill battle to win the home console …
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It’s 2020. By now, most brands are already on social media but fewer have been successful at building a bond with the young users of the platform. Some of you might be wondering: can branded content thrive among memes, selfies and cute pets? The answer is yes – you just have to find out what …
The recently concluded general elections in Singapore (GE2020) was a master class in marketing and public relations. Contesting political parties employed different strategies to connect with voters, with varying levels of success. The ruling People’s Action Party (PAP) appeared to have lost a bit of support while the Workers’ Party (WP), one of the more …
Customers want to feel seen, heard and understood. If you want to win their hearts, you need to put them at the heart of your business. That includes all aspects of your business – from product development to marketing. Brands pay a lot of lip service to putting their customers first, but how many actually …
The next big challenge for businesses after the coronavirus pandemic is the economic crisis. In fact, many businesses are already feeling the heat. To adapt, marketers have to reassess their business and marketing strategies, and find new ways to retain customers and bring in new ones. A good communication strategy is one that can help …
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Now that Covid-19 has forced us all online, some of us may be finding ourselves face-to-face with social media for the first time. If you’re at a loss for content to post, you’re in luck because we’ve put together an essential guide for newbies. If you’re a social media veteran, take this as a refresher. …
Digital campaigns have taken on a new importance in the current COVID-19 climate. With social distancing measures and lockdowns, organising any on-site event is proving to be difficult (not to mention irresponsible). Going digital is the only way for businesses to stay connected with consumers. If you don’t know how to run an Instagram campaign, …
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The COVID-19 coronavirus has taken a great toll on businesses globally. With consumers less willing to leave their homes, many businesses have seen a sharp drop in sales. These are tough times but with the right strategy, businesses can weather the storm. Here are some strategies you can adopt. 1. Go digital Mass gatherings aren’t …
In order for a business to be sustainable, adaptability is key. This means brands need to keep an ear to the ground and stay updated on the ever-changing consumer landscape. People don’t stay young forever; they get older and a new generation of young ones take their place. With every batch of young people comes …
Many know Spotify as a music streaming service but it is also a great platform to reach out to consumers. According to a study, the music streaming service is especially popular among Singaporeans aged 15 to 64. At least two out of five Singaporeans with Internet access are Spotify users. It is also the go-to …
Start-ups have it tough – they’re unknown and they don’t have a huge marketing budget. That doesn’t mean they’re destined to die in obscurity. A good marketing strategy doesn’t have to be an expensive one. There are more affordable marketing strategies that start-ups can consider. Here are a few ways you can make a name …