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Productivity Solutions Grant (PSG), What Is It & What Does It Mean For You?

October 3, 2022

What is a Productivity Solutions Grant (PSG)? PSG is a Singapore government initiative that assists Singapore’s Small and Medium Enterprises (SME) in launching digital operations and increasing efficiency. You may choose from many different digital solutions that have already been pre-scoped to meet your requirements. If you work with TLBB, you may choose from two …

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What Does It Take to Create a Beautiful Animated Video? More Than You Think

October 28, 2021

If you live in Singapore, you’re probably familiar with the yearly tradition of the National Day Parade (NDP) Theme Song. Every year, a celebration is held on August 9 to commemorate another year of Singapore’s independence. A new theme song is also released, along with a music video. This year’s video was a standout and a …

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Burger King: When Clickbait Crosses the Line

March 11, 2021

When Burger King’s United Kingdom division tweeted “Women belong in the kitchen” on International Women’s Day, attention was what they were after. And attention was what they got, though not quite the kind they were hoping for. Social media users were furious at the sexist nature of the tweet. Demands for an apology and promises …

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Make Instagram Your Virtual Store

March 8, 2021

Instagram has become so much more than just a platform for brands to stay connected to their target audience. According to Hootsuite, 81% of people use Instagram to research products and services. Instagram Shopping lets you aid consumers on their discovery journey. It offers several features that allow potential buyers to find out more about a …

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Winning over the Youths of Instagram

August 5, 2020

It’s 2020. By now, most brands are already on social media but fewer have been successful at building a bond with the young users of the platform. Some of you might be wondering: can branded content thrive among memes, selfies and cute pets? The answer is yes – you just have to find out what …

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Marketing Lessons from GE2020

July 17, 2020

The recently concluded general elections in Singapore (GE2020) was a master class in marketing and public relations. Contesting political parties employed different strategies to connect with voters, with varying levels of success. The ruling People’s Action Party (PAP) appeared to have lost a bit of support while the Workers’ Party (WP), one of the more …

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Building Everlasting Love for Your Brand

May 29, 2020

Customers want to feel seen, heard and understood. If you want to win their hearts, you need to put them at the heart of your business. That includes all aspects of your business – from product development to marketing. Brands pay a lot of lip service to putting their customers first, but how many actually …

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A Marketing Strategy for an Economic Crisis

May 15, 2020

The next big challenge for businesses after the coronavirus pandemic is the economic crisis. In fact, many businesses are already feeling the heat. To adapt, marketers have to reassess their business and marketing strategies, and find new ways to retain customers and bring in new ones. A good communication strategy is one that can help …

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The Essential Social Media Starter Guide

April 30, 2020

Now that Covid-19 has forced us all online, some of us may be finding ourselves face-to-face with social media for the first time. If you’re at a loss for content to post, you’re in luck because we’ve put together an essential guide for newbies. If you’re a social media veteran, take this as a refresher. …

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tentree: How to Run a Successful Instagram Campaign

April 9, 2020

Digital campaigns have taken on a new importance in the current COVID-19 climate. With social distancing measures and lockdowns, organising any on-site event is proving to be difficult (not to mention irresponsible). Going digital is the only way for businesses to stay connected with consumers. If you don’t know how to run an Instagram campaign, …

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COVID-19: Weathering the Storm

March 20, 2020

The COVID-19 coronavirus has taken a great toll on businesses globally. With consumers less willing to leave their homes, many businesses have seen a sharp drop in sales. These are tough times but with the right strategy, businesses can weather the storm. Here are some strategies you can adopt. 1. Go digital Mass gatherings aren’t …

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3 Ways to Advertise on Spotify

February 21, 2020

Many know Spotify as a music streaming service but it is also a great platform to reach out to consumers. According to a study, the music streaming service is especially popular among Singaporeans aged 15 to 64. At least two out of five Singaporeans with Internet access are Spotify users. It is also the go-to …

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