Ever wondered what goes on behind the scenes of writing a blog post? Where do you even begin? Let one of our writers enlighten you on her process! 1. Research Pick a topic you want to cover and read up on it before you start writing anything. Explore the internet, read some books and note …
Also known as “split testing”, A/B testing is one of the most rudimentary forms of data analytics in marketing. It follows the scientific process of experimentation and allows marketers to optimise their campaigns. What is A/B testing? Marketing may often feel like throwing ad campaigns at the wall and seeing what sticks. But things become …
We all love a good laugh but behind every joke is a less hilarious, painstaking process: comedy writing. From the setup to the punchline, every word is meticulously planned, much like copywriting. Comedy and copy have similar goals. They’re all about finding common ground with the audience and highlighting a pain point. A comic’s job …
Continue reading “What Copywriters can Learn from Comedians”
Black Friday has come to an end and as consumers we weep a little at the exit of massive discounts. As marketers, it’s a good time to relook at the marketing campaigns that stood out over the years and figure out what we can learn from these brands. 1. Cards Against Humanity Known for their …
Imagine yourself in a bookstore with shelves and shelves of books around you. How do you decide which book to pick up? Let’s face it: we all judge a book by its cover, at least initially. That is why its cover design is just as important as its contents. In his TED Talk Designing books …
Continue reading “What Book Covers Can Teach us about Designing for Social Media”