OnePlus

ASSIGNMENT

OnePlus is a technological company that provides a range of products – from mobile phones to accessories. OnePlus came to TLBB for help to create marketing collaterals that provided consumers with important information on the specifications of their mobile phones.

---

STRATEGY

It’s tough to stand out in the saturated smartphone market. To get a slice of the pie, OnePlus first needed to vie for consumer attention. Our strategy was to position OnePlus as an affordable brand on par with the big players.

EXECUTION

In order to create a design fitting for OnePlus’s latest mobile phone offerings, we went with dark colours and modern, minimalistic aesthetics. This gave OnePlus phones a luxurious look and feel.

RESULTS

TLBB not only helped raise brand awareness and peak consumer interest in OnePlus’s mobile phones, we also reinforced OnePlus’s position as a company that is always looking to raise the bar – a company that never settles.