Dancing Petals

ASSIGNMENT

Dancing Petals is a florist based in Singapore that recently launched an environmentally-friendly line of flowers named the GAIA collection. We were tasked with creating a video to promote this collection for Mother’s Day.

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STRATEGY

Dancing Petal’s GAIA collection comes with a reusable cloth as a flower wrap. In order to tie this to Mother’s Day, we centered the video around the idea of everlasting memories.

EXECUTION

The idea of lasting memories was conveyed in the form of craft ideas. We showed how the flower wrap can be recycled and made into something interesting. The flowers may be fleeting but the memories will live on in the repurposed flower wrap.

By gifting one’s mother with Dancing Petal’s GAIA collection, customers are not just showing appreciation to an important family member but also to Mother Earth.

RESULTS

The video didn’t just raise awareness for Dancing Petal’s GAIA collection, it also showed consumers that they have the power to contribute to a cause by simply choosing to consume responsibly.