Absolute Slimming

ASSIGNMENT

Absolute Slimming had humble beginnings as a home-based business before fledging out into a chain. As part of their plans for further growth, they enlisted the help of TLBB to establish a strong social media presence.

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STRATEGY

Our social media strategy for Absolute Slimming revolved around building trust and customer relations. This meant putting out content that was useful and relevant to customers.

We also wanted to educate potential customers on the benefits of cupping and guasha. This would help build customer confidence as well as dispel the mystery surrounding traditional Chinese slimming methods.

EXECUTION

The bulk of our content includes beauty and health tips that would interest Absolute Slimming’s health-conscious clients. Such content also established them as an expert and a go-to source for all things health and wellness related. To showcase the effectiveness of Absolute Slimming’s services, we also shared before-and-after shots of actual customers and worked with beauty bloggers to document their slimming journey. These testimonials helped build interest and trust.

RESULTS

The relevance of the social media content attracted a steady stream of new followers. In fact, Absolute Slimming saw their number of followers increase by 3% every month.