Insights

In The Win Without Pitching Manifesto, Blair Enns spotlights a huge problem in the creative industry: Giving away work for free as part of “pitching”. He calls on agencies to amend their practices and to make a collective change that will rewrite the client-agency relationship. While the book acts as a form of rallying cry …

Continue reading “Stop Profiting off an Agency’s Pitch. Here’s the Right Way to Appoint an Agency”

These are unprecedented times – you have seen this on almost every industry bulletin paper and internal memo. Indeed, this pandemic has upended the lives and livelihoods of many. It has even shuttered companies we thought were mainstays in our economy. A year on and industry leaders are still asking: how long till things go back …

Continue reading “Sprint or marathon? How to determine the balance in consistency vs intensity during COVID-19”

It has been more than a year since the pandemic that sent nine-to-fivers packing their desks and relocating to dining tables at home. As regulations lift and workplaces open, companies are now trialling new combinations of working remotely and from an office. Some have recalled staff back in separate groups, while others are on staggered …

Continue reading “The hybrid work model will outlast the pandemic. But will one model fit all?”