Keat Hong

Collateral Design

ASSIGNMENT

The Keat Hong Constituency gave us a brief to design and write newsletters that are both informative and compelling to read for the residents of Keat Hong.

STRATEGY

As Singaporeans get caught up in the hustle and bustle of city life, newsletters have become a way for residents of Keat Hong to keep up with neighbourhood events as well as to stay connected to their community. To encourage residents to read the newsletters, we present information in a manner that is as condensed and as legible as possible.

EXECUTION

A clean, contemporary aesthetic undergirds the design of every newsletter. We keep information in bite-sizes and add a generous dose of graphics to maximise readability and comprehension. The light colours and playful illustrations give the publications a cheerful vibe.

RESULTS

Our clients were so impressed that they’ve come back to us with more projects.