In part one, we talked about the 5 principles of design. In part two, we will delve deeper into how you can go from someone who knows how to use Photoshop to a full-fledged designer. — Being a good designer goes beyond one’s mastery of Photoshop. It is about creating works that don’t just look …
Continue reading “Basics of Design Part 2: How to Think Like a Designer”
This is part one of our Basics of Design series. Whether you’re a new designer, a wannabe or a non-designer looking to learn more about the field, this series of articles contains all the essential information to help you get started. — Have you ever wondered how designers work their magic; how they know where …
Continue reading “Basics of Design Part 1: The 5 Principles of Design”
A young man stands backstage and watches as the school dean goes up to the podium to speak. He draws in a nervous breath – this is it. The dean mentions his name and a list of academic achievements to them but he barely hears her, only his heart thudding in his chest. “Please welcome …
Continue reading “Why Storytelling should be part of your Marketing Strategy”
Most marketers are no stranger to the term “social media marketing” and its potential benefits for businesses. However, there are still some misconceptions surrounding the subject. Establishing a presence on social media requires more than simply creating an account. Unsure whether you’re doing it right? Let us help clear the air by putting some of …
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On 20th June this year, Instagram announced the launch of its new platform, IGTV, which is dedicated to long-form video content. If you’re thinking: “That sounds like YouTube”, you’re right but also not quite. With IGTV, Instagram is going head-to-head with the king of long-form video. Built with content creators in mind, the app is …
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