Global Association Hubs

Branding

ASSIGNMENT

The Singapore Tourism Board (STB) gave TLBB the mandate to create a visual identity as well as a set of branding guidelines for their new international initiative – the Global Association Hubs Partnership (GAHP). The purpose of this association is to establish the four partner cities – Brussels, Dubai, Singapore and Washington DC as the leading global hubs for international associations.

STRATEGY

We made sure that the logo design is kept simple yet authoritative. This translated into minimal use of multiple colours as well as colours that are too bright.

EXECUTION

The final logo is made up of concentric circular motifs which represent connectivity and partnership. They surround an icon of the globe. The logo is a visual representation of GAHP’s purpose to bring international associations together.

RESULTS

STB was so pleased with the outcome that they came back to us with other branding projects.