EZ-Link

ASSIGNMENT

EZ-Link is a leading contactless card payment company in Singapore that specialises in smart cards for public transit. As their social media agency, we help EZ-Link push social media content for sales generation.

We also produce edutainment content that inform their customers about their value-added services. We’ve been at the forefront of EZ-Link’s social media marketing for their limited edition thematics cards featuring popular characters.

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STRATEGY

Animation holds a special place in our hearts and we see EZ-Link’s thematic launches as opportunities to create real buzz using animation. To generate hype, we release short teaser trailers on EZ-Link’s Facebook page. These little clips are meant to be cute and therefore extremely shareable.

EXECUTION

We create trailers in the form of short animations to tease upcoming limited edition cards that EZ-Link produces. For the actual launch, we create page like ads as well as Facebook posts to announce them.

We also produce 2D animated videos to raise awareness for EZ-Link’s value-added services as well as to educate consumers on how to use them. In order to humanise EZ-Link, we keep the tone casual while still being professional.

RESULTS

The short teasers are generally well-received and are wildly successful with thematic cards selling out within a day. We are also heartened to have created an online community of loyal fans who will start their own discussions on EZ-Link’s themed cards. They have become bona fide brand ambassadors. Even EZ-Link’s competitors can’t resist jumping in on the fun.