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Marketing Lessons from GE2020

July 17, 2020

The recently concluded general elections in Singapore (GE2020) was a master class in marketing and public relations. Contesting political parties employed different strategies to connect with voters, with varying levels of success. The ruling People’s Action Party (PAP) appeared to have lost a bit of support while the Workers’ Party (WP), one of the more …

COVID-19: Weathering the Storm

March 20, 2020

The COVID-19 coronavirus has taken a great toll on businesses globally. With consumers less willing to leave their homes, many businesses have seen a sharp drop in sales. These are tough times but with the right strategy, businesses can weather the storm. Here are some strategies you can adopt. 1. Go digital Mass gatherings aren’t …

3 Ways to Advertise on Spotify

February 21, 2020

Many know Spotify as a music streaming service but it is also a great platform to reach out to consumers. According to a study, the music streaming service is especially popular among Singaporeans aged 15 to 64. At least two out of five Singaporeans with Internet access are Spotify users. It is also the go-to …

How IKEA Redefined Customer-Centricity With Digital Marketing

January 23, 2020

IKEA is a globally-recognised brand with many stores in various parts of the world. IKEA is known for its affordable and functional home furnishing products but in recent years, it has gained recognition for the way it uses digital technology to market its products and brand. In this article, we dive deep into IKEA’s customer-centric …

3 Overlooked Aspects of Branding

January 9, 2020

Branding is so much more than just perfecting your logo and diligently applying your brand colours to your collaterals. It covers everything from colours, to typeface, to copy. Every element has to work together to create a consistent brand personality and image. Here are three aspects of branding that are often overlooked. 1. Typeface Choosing …

Marketing Trends for 2020

December 19, 2019

As 2019 spurts to the finish line, we look at some of the challenges and opportunities the coming year will offer marketers. Here are a few marketing trends we think you should pay attention to in 2020. 1. Goodbye vanity metrics If you haven’t already heard, Facebook is looking to hide public “like” counts on …

Why Influencer Marketing Matters

December 6, 2019

Gone are the days when marketers could reach almost anyone through newspapers or TV. With the advent of social media, there are now multiple platforms where people can create and consume content. There’s Facebook, Instagram, YouTube, LinkedIn and TikTok, just to name a few. Consumers are scattered across these platforms; marketers have to put in …