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Marketing Lessons from GE2020

July 17, 2020

The recently concluded general elections in Singapore (GE2020) was a master class in marketing and public relations. Contesting political parties employed different strategies to connect with voters, with varying levels of success. The ruling People’s Action Party (PAP) appeared to have lost a bit of support while the Workers’ Party (WP), one of the more …

COVID-19: Weathering the Storm

March 20, 2020

The COVID-19 coronavirus has taken a great toll on businesses globally. With consumers less willing to leave their homes, many businesses have seen a sharp drop in sales. These are tough times but with the right strategy, businesses can weather the storm. Here are some strategies you can adopt. 1. Go digital Mass gatherings aren’t …

Marketing Trends for 2020

December 19, 2019

As 2019 spurts to the finish line, we look at some of the challenges and opportunities the coming year will offer marketers. Here are a few marketing trends we think you should pay attention to in 2020. 1. Goodbye vanity metrics If you haven’t already heard, Facebook is looking to hide public “like” counts on …