Logo Design: How to Create a Great Logo

March 28, 2019 - Reading Time: 4 minutes

If your brand had a face, what would it look like?

Your logo is the face of your brand and just like a face, a logo is your brand’s visual identity. A good logo is unique, memorable and meaningful.

Here are some elements you should consider when designing a logo.

1. Meaning

A logo is a visual representation of your brand. It should convey the core business of your brand as well as your values. Here are some examples of logos that effectively portray the businesses they represent.

Via Design Week

Evernote is a note-taking and organisation mobile app. The company began with the mission of “Remember Everything” and nothing symbolises this better than an elephant, an animal well-known for its impressive memory. If you look closely, the ear of the elephant in the Evernote logo looks like a folded page. This is a great representation of what their product essentially is: a digital notebook.

Via Amazon.com

Think online shopping and Amazon.com will probably be the first thing that comes to mind.

Amazon is a company that prides itself on excellent customer service. This unique selling point is portrayed through the curved arrow in their logo which resembles a smile. This arrow has become a quintessential part of Amazon’s branding, working effectively as a form of identification even as a standalone element.

Via brandchannel

The positioning of the arrow, beginning below the “a” and ending at the “z”, was no accident. It symbolises the company’s mission: to carry every product that their customers may need, from A to Z.

Via FedEx

FedEx is a company that requires no introduction. Their logo, while simple, is iconic. Its designers have cleverly hidden an arrow between the ‘E’ and the ‘x’. Once you’ve seen it, you can’t unsee it.

2. Negative Space

FedEx’s clever use of space between letters is a common technique you’ll see in many logo designs. This is called negative space.

Making use of negative space is a great way to incorporate multiple elements into your logo without overwhelming the viewer. You can also create interesting optical illusions; take a look at the logo for the fictional Spartan Golf Club below.

Via Awwwards

Here’s another cool use of negative space:

Via Awwwards

Can you spot two people chatting over a cup of coffee in O’Coffee Club’s logo below?

Via CapitaLand

You can’t talk about negative space in logos without bringing up the World Wildlife Fund.

Via World Wildlife Fund

It’s classic.

3. Adaptable

Adidas, a.k.a the three stripe company, has incorporated three stripes into every one of its logo iterations over the years. It doesn’t matter which era they’re in, those three stripes, coupled with that classic Adidas typeface, always work. They are the “anchors” that make the Adidas logo so versatile and adaptable.

Via Logoaster

The three stripes have also been featured on Adidas’ apparels, shoes and accessories. This makes their products instantly recognisable.

The trick to creating a logo as iconic as Adidas’ is the use of a motif. Include an element that is timeless and adaptable. Use this motif in your marketing and branding efforts to inculcate an association with your brand.

4. Get inspiration from lettering

Letters are pictorial in nature. The curves and lines of the alphabet have inspired many logo designs.

Take a look at how the designer for Wiesinger Music’s logo used the keys of a piano to form the letters “W” and “M”.

Via Logopond

Below is the logo for Bison, a Canadian rock band. Check out that cool use of negative space to form the animal’s eye and horn.

Via Logopond

Find similarities between letters and numbers and play your design off of them. For example, “S” and “8” have very similar shapes and can be merged to form the logo below.

Via Behance

We hope this article has inspired you in one way or another to create your own awesome logo. Since a logo is meant to be the first thing your customers associate your brand with, we recommend hiring professional designers to carry out this important task.

Got any other tips on logo design? Share them with us in the comments below!

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5 Interactive Content Ideas for Instagram

March 12, 2019 - Reading Time: 3 minutes

In a survey conducted by Sprout Social, 46% of consumers indicated that they want brands to create interactive social content. Interactive content is a great way to encourage fans to engage with your brand on social media. It is a way to acknowledge the presence of your followers and to show that you are sincere in building a meaningful relationship with them.

Here are five creative and interactive content ideas for your brand’s Instagram account.

1. “Stop-motion” Instagram Story

On Valentine’s Day this year, we gave our fans a fun little treat on Instagram Story.

via TLBB

Inspired by stop-motion animation where movement is created through the sequencing of static visuals, we invited fans to “grow” a flower through the simple act of tapping on their phone screens. It’s probably not the fanciest Valentine’s Day gift but the effect was still pretty cool, if we dare say so ourselves.

2. Gamification

You might’ve already guessed that “gamification” comes from the word “game”. It is the process of making use of the existing functions of a platform to implement game mechanics.

Don’t worry, it’s not as hard as it sounds. It doesn’t have to be AAA-level stuff.

Check out how one user, jamesp0p, created a simple but pretty fun game out of Instagram’s ‘like’ function.

It’s such a novel concept that it’s actually quite irresistible. Who wouldn’t try to catch those hearts?

The mechanics of this mini-game are really simple. In fact, the simpler the better; overly-complicated rules may end up being a turn-off.

3. Creating a story

Instagram is probably the last place you’d think to find a mystery.

Crittersville is an interactive story on Instagram created by Behance user Fong Xue Ting. Users are invited to solve the kidnapping of a chick named Pippin Peep by methodologically exploring each grid, starting from the one on the bottom right of the screen.

Via Welcome to Crittersville

This is probably one of the most creative uses of Instagram we’ve seen. Think of the possibilities for your brand – you could tell your own story or even organise an online scavenger hunt.

4. Polls & Quizzes

Out of all the items on our list, polls and quizzes may sound the least avant-garde but that doesn’t mean they’re less effective.

Instagram polls aren’t just a Millennial’s tool for shifting the burden of decision-making onto others (should I go for an avocado or cheese toast?), they are also great for instilling a little fun.

Check out how Oceana has been using Instagram polls to conduct mini quizzes on marine animals.

Via Oceana

Airbnb uses the polling function in their weekly Travel Tuesday series to keep their fans coming back to their page.

Via Airbnb

5. A counterintuitive approach to carousel

Carousel posts are handy for showcasing multiple visuals in one post; that is how brands typically use them.

However, some brands are subverting this norm.

Casper, an e-commerce company that sells sleep products, uses Instagram’s Carousel function with humorous effect.

 

View this post on Instagram

 

You know what time it is.

A post shared by Casper (@casper) on

There’s no mountain that’s too high and no image that’s too big. Harley Davidson made use of the Carousel function to break up one large canvas into five separate images. Users are invited to swipe left to see the full picture.

Via Harley Davidson

As social media platforms like Facebook and Instagram roll out more features, brands should relook at their marketing plans and find innovative ways to establish a real connection with their audience through interactive content. Don’t let conventions dictate your marketing strategy.

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Facebook 3D Posts: 3 Creative Ways to Use Them

March 1, 2019 - Reading Time: 2 minutes
Category: Uncategorized

Introduced in 2018, Facebook’s 3D post feature allows users to upload 3D content onto their newsfeed through the simple act of dragging and dropping as long as the file is in glTF 2.0 image format.

In a world where 2D content is the norm, 3D content is fast becoming a new way for brands to break through the clutter and capture the attention of their target audience. Here are some ways brands are using Facebook 3D posts to spice up their marketing.

1. Product Promotion

Wayfair used the Facebook 3D post function to create an online showroom for their furniture. This allows customers to view products in situ and is also great for showing scale.

Now, you can view your favorite furniture up-close and easily interact with Wayfair items before you buy! How? We’re…

Posted by Wayfair on Tuesday, 20 February 2018

3D posts also provide a shopping experience that is closer to reality. Potential customers can simply click and drag their cursor around their screen for a 360-degree view of the product without having to physically go down to the store. It also eliminates the need for brands to take multiple photos.

Making Verge3D fully compatible with recently introduced Facebook 3D posts. Both Verge3D for 3ds Max and Verge3D for…

Posted by Soft8Soft Verge3D on Monday, 26 February 2018

2. Collaborate with users to produce user-generated content

Jurassic World, the famous fictional dinosaur park, found another way to bring dinosaurs to life through Facebook’s 3D post feature. Facebook users could add Blue the raptor into their pictures through Facebook camera.

Get a closer look at Blue — in 3D. Add her to your photo or video with #JurassicWorld effect on your Facebook camera here: http://unvrs.al/JWFBCam

Posted by Jurassic World on Tuesday, 20 February 2018

Fans no doubt enjoyed seeing the iconic dinosaur in their living room.

Posted by Laura White on Tuesday, 20 February 2018

This smart marketing move doesn’t just fulfil every Jurassic Park fan’s fantasy, it also turns fans into brand advocates. Every time a fan shares a picture of Blue on Facebook, they are sharing the Jurassic World brand with their friends and perhaps even complete strangers, depending on their privacy settings. It’s a clever way for Jurassic World to widen their reach.

Find ways to use Facebook’s 3D posts to create content with high “share-ability”. Don’t underestimate user-generated content.

3. Creating interesting, interactive ads

3D posts present brands with even more opportunities to boost audience engagement and interact with their customers. It also provides marketers with more opportunities to create memorable and witty content.

Though the execution could be improved upon, Clogard found a pretty smart way to promote its brand.

View this on your desktop (or iPhone) if you really want to see what we mean. 😉

Posted by Clogard on Wednesday, 21 February 2018

We were inspired and decided to try creating a 3D post for a fictional cleaning product. Here’s our version:

Getting those stains off your kitchenware can be a real struggle; all that scrubbing barely makes a difference. Make…

Posted by Brand X Dishwashing on Sunday, 24 February 2019

Now there’s a free idea for you!

A 3D post is just another way for brands to interact and build relationships with their target audience. Like any tool, its effect is dependent on how the wielder uses it. So think of what your customers want to see and find creative ways to connect with them.

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