The earth is warming at an alarming rate. Sea levels are rising, sea ice is disappearing and walruses are throwing themselves off cliffs in suicidal attempts to reach the sea. Climate change isn’t just affecting the lives of wildlife in the polar regions, its effects are already being felt worldwide, and governments and consumers are …
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When was the last time you read a book? With streaming services and other forms of entertainment competing for our time and attention, it may come as little surprise that literary reading has declined over the years. Three organisations – SparkNotes, HarperCollins and the New York Public Library (NYPL) – have been using social media …
Every product is conceived with a problem in mind – a problem which it is meant to solve. That’s all well and good but a business doesn’t succeed solely based on a good idea or product. It matters how the product is marketed and to whom it is marketed to. Your ideal customers are people who …
Everybody loves templates. Need a website? Just take your pick from the plethora of templates available online, replace a few images, change some text and voilà – you’ve got your website. It’s quick and simple. The problem with templates, however, is that they don’t cater to the needs of different users. Template designers cast their …
As consumers, we are constantly bombarded with newsletters both online and offline but let’s face it – we don’t read most of them. After all, it’s easier to ignore than to read them and we have little incentive to do the latter. Here’s where design plays a particularly important role. From the font size to …