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Why Influencer Marketing Matters

December 6, 2019

Gone are the days when marketers could reach almost anyone through newspapers or TV. With the advent of social media, there are now multiple platforms where people can create and consume content. There’s Facebook, Instagram, YouTube, LinkedIn and TikTok, just to name a few. Consumers are scattered across these platforms; marketers have to put in …

Starbucks: The 4Ps of Success

November 21, 2019

Starbucks is a brand that needs no introduction. One of the biggest coffee shop chains in the world, Starbucks is a globally recognised brand valued at around US$9.6 billion. Its success is no accident; Starbucks has a solid marketing strategy that nails all 4 Ps of the marketing mix: product, price, promotion and place. Let’s …

6 Principles of Influence

October 25, 2019

Marketing, at its crux, is all about influence. The ultimate aim of a marketer is to persuade your target consumer to do something, whether it’s to buy your product or engage your services. This is where Robert B. Cialdini’s book – Influence: The Psychology of Persuasion – will come in handy. In his book, Cialdini …