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COVID-19: Weathering the Storm

March 20, 2020

The COVID-19 coronavirus has taken a great toll on businesses globally. With consumers less willing to leave their homes, many businesses have seen a sharp drop in sales. These are tough times but with the right strategy, businesses can weather the storm. Here are some strategies you can adopt. 1. Go digital Mass gatherings aren’t …

3 Ways to Advertise on Spotify

February 21, 2020

Many know Spotify as a music streaming service but it is also a great platform to reach out to consumers. According to a study, the music streaming service is especially popular among Singaporeans aged 15 to 64. At least two out of five Singaporeans with Internet access are Spotify users. It is also the go-to …

Marketing Tips for Start-Ups

February 6, 2020

Start-ups have it tough – they’re unknown and they don’t have a huge marketing budget. That doesn’t mean they’re destined to die in obscurity. A good marketing strategy doesn’t have to be an expensive one. There are more affordable marketing strategies that start-ups can consider. Here are a few ways you can make a name …