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3 Ways to Advertise on Spotify

February 21, 2020

Many know Spotify as a music streaming service but it is also a great platform to reach out to consumers. According to a study, the music streaming service is especially popular among Singaporeans aged 15 to 64. At least two out of five Singaporeans with Internet access are Spotify users. It is also the go-to …

Marketing Tips for Start-Ups

February 6, 2020

Start-ups have it tough – they’re unknown and they don’t have a huge marketing budget. That doesn’t mean they’re destined to die in obscurity. A good marketing strategy doesn’t have to be an expensive one. There are more affordable marketing strategies that start-ups can consider. Here are a few ways you can make a name …

How IKEA Redefined Customer-Centricity With Digital Marketing

January 23, 2020

IKEA is a globally-recognised brand with many stores in various parts of the world. IKEA is known for its affordable and functional home furnishing products but in recent years, it has gained recognition for the way it uses digital technology to market its products and brand. In this article, we dive deep into IKEA’s customer-centric …

3 Overlooked Aspects of Branding

January 9, 2020

Branding is so much more than just perfecting your logo and diligently applying your brand colours to your collaterals. It covers everything from colours, to typeface, to copy. Every element has to work together to create a consistent brand personality and image. Here are three aspects of branding that are often overlooked. 1. Typeface Choosing …

Marketing Trends for 2020

December 19, 2019

As 2019 spurts to the finish line, we look at some of the challenges and opportunities the coming year will offer marketers. Here are a few marketing trends we think you should pay attention to in 2020. 1. Goodbye vanity metrics If you haven’t already heard, Facebook is looking to hide public “like” counts on …